A mood board is a type of digital collage consisting of images, text, and samples of objects in a composition.
I use mood boards to visually illustrate the style and feel I'm going for. They should serve as a visual tool to quickly get you onboard with the overall "feel" (or "flow") of an idea. I use them as the first step in communicating concept with my clients.
Prompted by some friends I decided to participate in the competition for 2014's Montclair Film festival poster contest. The idea came in a flash and the dream like, trance feel concept came to life. I wanted to integrate both the technicality, the viewer and the art. Taking the viewer into a ferris wheel of sorts where they are part of the action and the spectators.
The second poster was inspired by the same illustration style for my friends at the Creative Women's Collective of Montclair.
I freelanced for Quidsy working with them to design gift cards for each of the Familyhood family of sites. This required integrating to each of their design groups, meeting with each units' Art Directors and also helping them to keep a cohesive concept throughout. This was a great experience of collaborative work, being open to communication and facilitating within one company's many groups.
I love designing and developing emails and newsletters! It's the ultimate graphic designer's high. You design it while developing it, you test it, you send it. My html and usability knowledge help me create these online communications quickly and effectively.
My first love. Working to create identities. Getting to understand your vision and developing a logo that is unique is what I feel I was born to do. I research, I come up with a concept and then sketch until an idea pops. Sometimes I "see it" very early in the process, sometimes it is an organic process that develops through stages. I like to keep my clients involved from the beginning respecting their ideas and helping them to bring them to life.
My 2 boys were lucky enough to go to the Children's Studio in Montclair, NJ. The preschool is a little gem that's been taking care of the community's children for over 30 years. The owner trusted me to rebrand the school and website. We also did facebook ads and created a group community online to help the school communicate the daily happenings of the school to the parents.
Architect, maker and artist Rachel Grochowski trusted us with two of her product sites. We worked directly with her team to create a clean and stylish platform for her beautiful collections.
For a bit my life got really sweet thanks to the good people at SugarLab. They came to me with a clear dream of developing a strong brand for their creative baking. They evolved to develop a second brand for their amazing French macarons. I was lucky to tag along their journey, designing their logos, labels and packaging.
I learned the application to be able to give the client a more fluid and dynamic presentation. I designed separately in Illustrator, creating a craft look and backdrop for the animated content.
Design online is meant to tell a story, quickly, clearly. From big clients like Banco Popular and Rones de Puerto Rico to small startups, our point of view is to demystify as much as we can the process of website making. Your content should be the star and at the end of the project you should be able to have control of your site.
These are some miscellaneous pieces that include postcards, packaging, invitations, ads, tee design and illustration.
A project dear to my heart is an app I illustrated for. It made me explore one of my biggest fears, drawing! I also created a small company while I was pregnant with my second son. For JoShu I illustrated kiddo limited edition tees.
I taught myself VideoScribe to create this tutorial animation for HealthTalker. I also have video editing knowledge and have worked on commercials.